41![Journal of Consumer Research, Inc. Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity Author(s): Rajesh Bagchi and Xingbo Li Reviewed work(s): Journal of Consumer Research, Inc. Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity Author(s): Rajesh Bagchi and Xingbo Li Reviewed work(s):](https://www.pdfsearch.io/img/cd56337e724a7c00cbeb703bd8c5447b.jpg) | Add to Reading ListSource URL: www.ejcr.orgLanguage: English - Date: 2014-07-03 17:39:27
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42![Journal of Consumer Research, Inc. How Happiness Affects Choice Author(s): Cassie Mogilner, Jennifer Aaker, and Sepandar D. Kamvar Source: Journal of Consumer Research, Vol. 39, No. 2 (August 2012), ppPublishe Journal of Consumer Research, Inc. How Happiness Affects Choice Author(s): Cassie Mogilner, Jennifer Aaker, and Sepandar D. Kamvar Source: Journal of Consumer Research, Vol. 39, No. 2 (August 2012), ppPublishe](https://www.pdfsearch.io/img/81dca40f1b56b3a5929833a01f9fa27d.jpg) | Add to Reading ListSource URL: www.ejcr.orgLanguage: English - Date: 2014-07-03 17:40:31
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43![Journal of Consumer Research, Inc. The Dynamics of Goal Revision: A Cybernetic Multiperiod Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation Author(s): Chen Wang and Anirban Mukhopadhyay Source: Journal of Journal of Consumer Research, Inc. The Dynamics of Goal Revision: A Cybernetic Multiperiod Test-Operate-Test-Adjust-Loop (TOTAL) Model of Self-Regulation Author(s): Chen Wang and Anirban Mukhopadhyay Source: Journal of](https://www.pdfsearch.io/img/e6adf9c809285b347f498e0555be3ac2.jpg) | Add to Reading ListSource URL: www.ejcr.orgLanguage: English - Date: 2014-07-03 17:40:18
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44![Journal of Consumer Research, Inc. Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets Author(s): Daiane Scaraboto and Eileen Fischer Source: Journal Journal of Consumer Research, Inc. Frustrated Fatshionistas: An Institutional Theory Perspective on Consumer Quests for Greater Choice in Mainstream Markets Author(s): Daiane Scaraboto and Eileen Fischer Source: Journal](https://www.pdfsearch.io/img/6d18749e43c443c957320ccd6464ffd2.jpg) | Add to Reading ListSource URL: www.ejcr.orgLanguage: English - Date: 2014-07-03 17:40:26
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45![Journal of Consumer Research, Inc. The Exception Is the Rule: Underestimating and Overspending on Exceptional Expenses Author(s): Abigail B. Sussman and Adam L. Alter Source: Journal of Consumer Research, Vol. 39, No. 4 Journal of Consumer Research, Inc. The Exception Is the Rule: Underestimating and Overspending on Exceptional Expenses Author(s): Abigail B. Sussman and Adam L. Alter Source: Journal of Consumer Research, Vol. 39, No. 4](https://www.pdfsearch.io/img/5e198bc91e47fa31996f1fbad6883c12.jpg) | Add to Reading ListSource URL: www.ejcr.orgLanguage: English - Date: 2014-07-03 17:40:14
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46![Journal of Consumer Research, Inc. How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Author(s): Mario Pandelaere, Barbara Briers, and Christophe Lembregts Reviewed work(s): Source: Journal of Journal of Consumer Research, Inc. How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Author(s): Mario Pandelaere, Barbara Briers, and Christophe Lembregts Reviewed work(s): Source: Journal of](https://www.pdfsearch.io/img/d3f7d582b8cd94b412ce68658d4a6e64.jpg) | Add to Reading ListSource URL: www.ejcr.orgLanguage: English - Date: 2014-07-03 17:39:31
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47![Journal of Consumer Research, Inc. “I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior Author(s): Vanessa M. Patrick and Henrik Hagtvedt Source: Journal of Consumer Research, Journal of Consumer Research, Inc. “I Don’t” versus “I Can’t”: When Empowered Refusal Motivates Goal-Directed Behavior Author(s): Vanessa M. Patrick and Henrik Hagtvedt Source: Journal of Consumer Research,](https://www.pdfsearch.io/img/63ecbbb8315f3614673cada6aa0c8ec7.jpg) | Add to Reading ListSource URL: www.ejcr.orgLanguage: English - Date: 2014-07-03 17:40:11
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48![Journal of Consumer Research, Inc. Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle Author(s): Rik Pieters Source: Journal of Consumer Research, (-Not available-), p. 000 Published by: The Journal of Consumer Research, Inc. Bidirectional Dynamics of Materialism and Loneliness: Not Just a Vicious Cycle Author(s): Rik Pieters Source: Journal of Consumer Research, (-Not available-), p. 000 Published by: The](https://www.pdfsearch.io/img/f442326990aada1f3f1973743a53a67d.jpg) | Add to Reading ListSource URL: www.ejcr.orgLanguage: English - Date: 2014-07-03 17:40:34
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49![Journal of Consumer Research, Inc. It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Author(s): Morgan K. Ward and Susan M. Broniarczyk Reviewed work(s): Journal of Consumer Research, Inc. It’s Not Me, It’s You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Author(s): Morgan K. Ward and Susan M. Broniarczyk Reviewed work(s):](https://www.pdfsearch.io/img/c75897c4aa29e2016628bcc0c7ff6017.jpg) | Add to Reading ListSource URL: www.ejcr.org- Date: 2014-09-11 11:43:16
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50![Journal of Consumer Research, Inc. When Healthy Food Makes You Hungry Author(s): Stacey R. Finkelstein and Ayelet Fishbach Reviewed work(s): Source: Journal of Consumer Research, Vol. 37, No. 3 (October 2010), pp. 357- Journal of Consumer Research, Inc. When Healthy Food Makes You Hungry Author(s): Stacey R. Finkelstein and Ayelet Fishbach Reviewed work(s): Source: Journal of Consumer Research, Vol. 37, No. 3 (October 2010), pp. 357-](https://www.pdfsearch.io/img/20f6f161e90ca4681e5533a912ad3d91.jpg) | Add to Reading ListSource URL: www.ejcr.org- Date: 2014-09-11 11:44:33
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